Founder Nassos Louizos was born and raised in Athens, Greece. He studied photography and collage, but later he found out his passion for fashion and decided that’s what he was really interested in.

He worked for a few years in the fashion industry, for well known brands. In 2011 his dream became reality, when he launched his first collection with hand made t-shirts. In 2013 he introduced an innovative collection of clothes without seams, tangling different fabrics, materials and textures without using any industrial equipment. His inspiration derived from a Chinese saying: “Clothes in paradise have no seams”.

In 2016 he gave his clothes a new silhouette. Experimenting with volumes, asymmetrical and sack – backed dresses. Hand made prints and logos, inspired by his vitiligo, with innovative and bold fabrics and materials. He sees his fashion as an additional layer of his comprehensive attitude toward life. His beliefs sum up to the phrase “tending to be different or develop in different directions”. World travel, music and culture are his inspiration. His visions are materialized through wearable art.

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Handmade Theory